CREATIVE
DIRECTION
Spending intimate time with our clients, we drill down to the essence of what they want to share. We then carefully collaborate to craft all aspects of a final offering working with our network of top creatives; from sound, visuals, styling, even to special effects, props, choreography and more, making sure every single element is pointing back to the message and vision we set out to deliver.
We've had the opportunity to Creative Direct memorable moments for leading artists/brands like Tyla, Cardi B, Adidas and more.
TYLA
"JUMP"
BET AWARDS 2024
CARDI B
AMERICAN MUSIC AWARDS 2018
LIVE PERFORMANCE
ADIDAS
"THE ENERGY KIT"
CLIO GOLD AWARD WINNING AD
DIRECTION &
PRODUCTION
We transform concepts into captivating visual stories. We handle every aspect of the process, from script development and storyboarding to filming and post-production. Utilizing state-of-the-art equipment and techniques, we deliver high-quality videos that engage and inspire audiences. Whether it's for commercials, music videos, or branded content, our commitment to excellence ensures your message is conveyed powerfully and effectively.
Our videos have had over 100 Million views and counting.
SEAN PAUL
"DAY 2 DAY"
MUSIC VIDEO, DIRECTING
BUJU BANTON
"TRUST"
MUSIC VIDEO, DIRECTING
YG
"POP IT, SHAKE IT"
MUSIC VIDEO, CO-PRODUCING
BAAUER, JUST BLAZE + JAY Z
"HIGHER"
SHORT FILM/VIDEO, CO-PRODUCING
MACHEL MONTANO
"FAST WINE"
MUSIC VIDEO, PRODUCING/CO-DIRECTING
CHRONIXX
"MAJESTY"
MUSIC VIDEO, CO-DIRECTING/PRODUCING
BRAND
CONSULTATION
Sometimes you just need the right ear to hear out your ideas and give you sound advice on how to make them their best. Or maybe you need a Roladex beyond your current connects to manifest a project you are working on. Having been steeped in global culture for so long, we can help consult any idea into fruition, with both style and grace.
Consultant is never the right word for what we bring to a project; we always go above and beyond and treat everything we touch like it is our own.
MS. LAURYN HILL
20 YEAR ANNIVERSARY
AD CAMPAIGN VIDEO EDITING
CONVERSE
"WEATHER READY"
AD CAMPAIGN
ADIDAS
"TFC ENERGY KIT"
COMMERCIAL
CARIBBEAN AIRLINES
"WELCOME HOME"
MUSIC VIDEO
OVO FEST '16 & '17
CARIBBEAN CONCERT NIGHT
CURATION
For two consecutive years, we curated the Caribbean Concert night at Drake's OVO Fest, selling out Echo Beach in both 2016 and 2017! Drake himself came out to pay homage to the artists that graced his festival stage.
CHRONIXX
CHRONOLOGY | ALBUM/TOUR
CREATIVE CONSULTING
We offered creative consulting for Chronixx on his Grammy-nominated album Chronology. This included music videos, album and tour art and merchandise.
We also developed the logo for his label Soul Circle.
CONTENT
CREATION
You got 15 seconds nowadays to capture someones attention. The public decides what goes viral, but we create the content that makes it possible.
Yes, we make beautiful legendary and timeliness full length videos, but that isn't what is always needed. Social media content is where its at right now and we have proven time and time again that unique and short clips can reach billions.
Hover over each video below to see the type of incredible engagement they've received.
PHOTOGRAPHY
Our photographers act as both the director and the audience, knowing exactly when to transition from one role to the other, capturing the essence of a person, moment, object or event. Our work has graced the covers of magazines, album artwork, billboards, ad campaigns and newspaper front pages.
Not only used for commercial purposes, our work has been recognized for its artistic mertic and featured in over 100 exhibitions globally.
DEATH OF THE SUN
NUIT BLANCHE, TORONTO CITY HALL
DIRECTOR X
In collaboration with the City of Toronto, we partnered with Director X to create Death of the Sun for Nuit Blanche 2016.
This groundbreaking installation allowed audiences to witness the life cycle of our sun, progressing from a yellow dwarf to a red giant, a white dwarf, and finally, a black dwarf.
Projected onto a 45-foot inflatable orb, the 12-minute video was paired with atmospheric sound frequencies, offering a powerful meditation on human mortality and our place in the cosmos.
Premiering at Toronto’s City Hall, Death of the Sun marked Director X’s debut in contemporary art and became one of the most celebrated works of Nuit Blanche. The installation attracted hundreds of thousands of visitors over a 10-day period, mesmerizing audiences with its scale and emotional resonance.
Its impact extended beyond the event. The installation was later featured as the main stage art for Drake’s Boy Meets World tour, solidifying its influence in both art and music culture.
PHOTO CREDIT: BEN ROFFELSEN
PUBLIC ART
CURATION
Contemporary visual art in the public realm wields a formidable power, acting as both a mirror reflecting the pulse of society and a catalyst for change. Its bold statements resonate deeply with culture and society at large; serving as a visual manifesto of beliefs, struggles and aspirations.
From monumental installations to intimate encounters, public art thrives in the urban landscape, imprinting itself onto the collective consciousness of culture. Its influence extends far beyond city walls, permeating music, fashion, social media, and the biggest digital outlets of our day.
We’ve worked with our global curator Umbereen Inayet and some of the biggest names in the art world to deliver timeless creations that bridge contemporary visual art with music and pop culture; meeting audiences where they are at. The exhibitions have spanned the world and reached millions of impressions.
JEDDAH WATERFRONT ART SERIES
SAUDI ARABIA
DRIFT x JANET ECHELMAN x JAVID JAH x KWEST
We collaborated with Swizz Beatz to curate the Jeddah Waterfront Art Series, a bold exhibition of both permanent and temporary artworks.
Designed to reflect the vibrant and modern spirit of the 'new Saudi,' this project transformed the waterfront district of Jeddah into an immersive art destination, aligning perfectly with the city’s hosting of the Formula 1 race.
The collection's centrepiece is a striking 40-foot falcon, permanently installed within the water, symbolizing strength and the region’s rich cultural heritage.
Despite the challenges posed by the pandemic, we managed the entire curation process, bringing together twelve unique pieces from groundbreaking artists such as DRIFT, Janet Echelman, Javid JAH, and KWEST—each making their Jeddah debut.
Within a tight six-month timeline, the team delivered a project that seamlessly blended contemporary art with the dynamic energy of Saudi Arabia’s evolving cultural landscape, setting a new standard for public art exhibitions in the region.
PHOTO CREDITS: ANDREW WILLIAMSON
ALL POWER TO ALL PEOPLE
NUIT BLANCHE, FORT YORK
MUSTAFA x HANK WILLIS THOMAS x DIRECTOR X
We partnered with the City of Toronto to present "Nuit Blanche", a powerful showcase of monumental art and immersive experiences at the Fort York National Historical Site. Central to this presentation was All Power to All People, the acclaimed work by Hank Willis Thomas and Kindred Arts, making its North American debut.
The event blended history with modernity, transforming the historic site into a space where art, culture, and reflection converged. This creative curation included a dynamic soundscape, stunning projections, and live performances by Toronto’s own Mustafa, creating a multi-sensory experience that resonated deeply with attendees.
The project stood out not only for its historical significance—bringing an iconic artwork to a site where Black soldiers once fought for Canada's freedom—but also for its contemporary relevance. With live meditations led by Director X and guests from Operation Prefrontal Cortex, the opening experience offered a unique moment of reflection and grounding.
The seamless integration of a Toronto-based multimedia presentation provided a rich, local context, earning widespread acclaim from both the artist and the audience. This project exemplified the power of art to connect past and present, while celebrating resilience and unity.
VIDEO CREDIT: ANDREW WILLIAMSON
LUNAR GARDEN
NUIT BLANCHE, TORONTO CITY HALL
DANIEL ARSHAM
For this showcase, we collaborated with renowned artist Daniel Arsham to present Lunar Garden: City Hall Edition, the largest version of his iconic installation to date.
Spanning 50,000 square feet, the garden featured custom-dyed sand, reflecting the latest colour palette in Arsham's practice, and a mesmerizing soundscape commissioned from Toronto’s own Charlotte Day Wilson.
The result was a breathtaking fusion of art and atmosphere, turning City Hall’s concrete space into an oasis of wonder. Both Arsham and the attendees were deeply impressed by the seamless execution, attention to detail, and the hypnotic environment created by the installation, marking it as a standout experience during the event.
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PHOTO CREDIT: NEIL WATSON
VIDEO CREDIT: DANIEL ARSHAM
LIVE
EXPERIENCES
Anyone can organize an event and invite people, but we focus on creating experiential entertainment. From start to finish, we transport your audience into a space where their senses are fully engaged.
We take the time to understand what the audience is looking for and what the artist wants to pull from the crowd. Whether that is energetic participation or quiet reflections, by meticulously curating the right atmosphere, we ensure every detail enhances the experience.
Echo Beach, Toronto boasts a capacity of 5,000 attendees; we sold out the venue two years in a row for Drake's OVO Caribbean Concert Night!
MACHEL MONTANO
LIVE AT BARCLAYS CENTRE
CREATIVE CONSULTING
Not too many artists hit a 40 year milestone in their career. We knew we needed to celebrate this in a major way and Barclays Center seemed like an appropriate move.
We co-presented this unforgettable evening with Live Nation and JayUpscale productions handling all aspects from marketing roll out, to artist bookings, visuals and sound design, to recap documentation.
MUSTAFA
WHEN SMOKE RISES - GATHERING
CREATIVE CONSULTING
We had the honour of producing Mustafa's "When Smoke Rises" gatherings in Los Angeles, New York and Toronto! Every aspect of these sold-out events aimed to create a sacred space for the presentation of his incredible album.
We invited grassroots org Trap Heals and Black Lives Matter co-founder Patrisse Cullors to co-present the gathering with us in LA.
Angelina Jolie, The Weeknd, Dua Lipa, Tessa Thompson, Metro Boomin, 6lack, Ramy Youssef, ASAP Ferg, Mustafa’s fans and a beautiful community of folks were in attendance at these gatherings.
40 YEARS OF HIP-HOP PHOTOGRAPHY
PHOTO EXHIBITION
CREATIVE CONSULTING
As part of the globally revered Contact Photography Festival in Toronto Canada, we curated and hosted the “40 Years of Hip-Hop Photography” Exhibition in featuring the works of Charlie Ahearn, Janette Beckman, Nabil Elderkin, Che Kothari, Jonathan Mannion, Jamel Shabazz and more.
We also hosted special in-person talks with Jonathan Mannion and Ernie Paniccioli.
